CCPA-CPRA Compliance

As an ecommerce store specializing in motorcycle apparel and accessories, we understand the importance of protecting our customers' privacy and ensuring compliance with data protection regulations. In this article, we will explore the California Consumer Privacy Act (CCPA) and its recent amendment, the California Privacy Rights Act (CPRA), and how they impact our business and your rights as a consumer.

The CCPA, which came into effect on January 1, 2020, is a comprehensive privacy law that grants California residents certain rights regarding their personal information. It aims to enhance privacy and provide greater control over the collection, use, and sharing of personal data by businesses operating in California.

Under the CCPA, you have the right to know what personal information is being collected about you, the right to opt-out of the sale of your personal information, the right to request deletion of your personal information, and the right to non-discrimination for exercising your privacy rights.

Building upon the CCPA, the CPRA was approved by California voters in November 2020 and will become effective on January 1, 2023. The CPRA introduces additional privacy rights and establishes a new enforcement agency, the California Privacy Protection Agency (CPPA), to oversee and enforce privacy regulations.

With the CPRA, you will have the right to correct inaccurate personal information, the right to limit the use of sensitive personal information, and the right to opt-out of the sharing of personal information for cross-context behavioral advertising. The CPRA also introduces stricter requirements for businesses to protect personal information and imposes fines for data breaches.

At B 9 Gears, we are committed to protecting your privacy and complying with the CCPA and CPRA. We have implemented robust data protection measures to safeguard your personal information and ensure that it is only used for the purposes you have consented to.

When you visit our website or make a purchase, we may collect certain personal information such as your name, contact details, and payment information. We use this information to process your orders, provide customer support, and improve our services. We do not sell your personal information to third parties.

If you would like to exercise your rights under the CCPA or CPRA, such as accessing, deleting, or correcting your personal information, please contact our privacy team using the contact information provided in our privacy policy.

We value your trust and strive to provide a secure and transparent shopping experience. By complying with the CCPA and CPRA, we aim to protect your privacy rights and ensure that your personal information is handled with the utmost care.